According to a recent AMR Research report, “To increase intelligence about consumers
and build shopping 9L0-509 allegiance, 53 percent of retailers plan to add to, improve, or replace their
CRM applications in 2007. [Retail] leaders seek to retain and expand relationships with their
most valuable customers by providing consistent and positive cross-channel customer
interactions.”1
Match Customers to Offers and Improve Value
RetailCRM gives retailers the ability to narrow their targeting to make more personalized
offers to customers, enhancing their perceptions of the value of those offers, and enabling
them to more accurately measure results. Using any combination of demographics, RFM
measures, purchase history 9L0-402 and response to loyalty initiatives, RetailCRM makes it possible for
retailers to offer promotions via integrated, multi-channel campaigns designed to drive RFM
while reducing costs.
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